EVENTS

Brazil
29 April 2008

The arrival of Belcolade in Brazil coincided with the anniversary of the brand this year. To celebrate this, Puratos Brazil organized three great events over three consecutive days, from April 15th to 17th.

The ultimate goal of the event was the accomplishment of two tasks: celebrate the launch of Belcolade in Brazil and the 20^th anniversary of Belcolade worldwide. For that reason, the Brazilian event was divided into two parts: the first one being a two-day workshop targeted at chocolatiers and high-end patissiers. The second part involved an evening event fully dedicated to a glamorous presentation of Belcolade. The proposal was to gather entrepreneurs from the chocolate, gastronomical and luxury segments, specialized press and political authorities.

The workshops took place at the Gastronomic Center at Faculdades Anhembi-Morumbi, with an excellent audience participation on both days. The programmes were carried out by the chocolatier Stef Aerts from Belcolade and the manager of the Puratos Brazil Innovation Centre, Raul Concer.

The highlight was the social event in the charming and modern Hotel Design Unique, which took place on April 17^th 2008.We have also had the pleasure to have the renowned executive Rosangela Lyra - Christian Dior CEO - who spoke about the premium chocolate market and the growth opportunities for this segment. Fabrice Lenud, entrepreneur and Chef Pâtissier, presented his truly passionate view on the fantastic world of chocolate, from the beginning of its history up to now.

After the presentations, guests were then invited for a magical journey through the senses. An exclusive "Showroom" was unveiled, displaying 'Belcolade: a Magical Journey through the Senses (Taste, Sight, Touch, Smell, Hearing)'.

For Puratos Brazil, Belcolade is not only a new chapter for the gastronomic and chocolate sector, but also it is a natural addition to the operations already functioning in Brazil. We therefore endeavor to meet the needs of the most diverse bakeries, industries and HORECA customers.

Belcolade, welcome to Brazil!