NEWS

15 May 2008

The aim of the Belcolade Chile event was to be truly original, so we mixed fashion and sports with chocolate, all under the umbrella of a "Belgium-Spa Chocolate night" which took place on 15th May 2008. Our event was the perfect blend of health, pleasure and convenience. Health because of the spa and the associated benefits of cacao, as we informed visitors about the history of chocolate and about the healthy components of real chocolate. Pleasure because the event was in the most fashionable and trendy wellness centre of Chile, where all its facilities invite you to care for your body in a pleasant and special way. And convenience. This centre helped us to reinforce our product and messages.

Four of our main clients showed off how they work, teaching guests about the differences between compound and The Real Belgian Chocolate. Visitors were "wowed" by having the opportunity to see how real artisanal chocolatiers work with the real chocolate. Furthermore they were able to ask questions directly to the artisans while they demonstrated, sampling the most delicious fresh pralines of course! These chocolatiers included Damian Mercier, the trendiest chocolatier in Santiago.At the same time over in the swimming pool, a team of water dancers presented a spectacular show for the press and other visitors. And for those who wanted to remain in the healthy routine, we offered massages and body cares sessions to our guests.

Belcolade is the most important chocolate brand for the specialists (chefs, chocolatiers, specialized journalists) in Chile. Our event enabled Belcolade to be better known for trendy and important people who knows about chocolate, in particular, that Belgian Chocolate brings quality. We were also able to raise the profile of the Belcolade Collection Range of Origins and Organic products. Out of an invitation list of 1800 guests, we had the pleasure of welcoming over 500, so a great response to a high profile event